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How to Find Instagram Influencers

It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse due to features like Instagram Stories and the power of Instagram influencers.

There are 1 billion monthly active Instagram users, and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use it to connect with their market.

While Instagram isn’t the biggest social media platform (that spot belongs to Facebook), it’s still the most impactful influencer marketing channel.

There’s just no denying the power of Instagram in this social media age.

As the site continues to grow exponentially, businesses and brands everywhere are also leveraging the social network by working with Instagram influencers.

So, how do you go about finding the best Instagram influencers for your marketing campaigns?

Why You Need Instagram Influencers

To appreciate how powerful Instagram is, you first need to understand what engagement rates are and what they mean for your Instagram marketing campaigns.