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HOW TO START A BUSINESS

WITH ONLY INFLUENCER MARKETING?

IT’S THE NEXT BIG THING IN ECOMMERCE

Author: Erum Irfan

Influencer marketing is known as the type of internet showcasing or online marketing. It has been a very brief broadcast statement for now and publishing outlets assign it commonly. Still, some people usually don’t understand the concept of influencer marketing.

INITIATIVES FOR ATTRACTIVE INFLUENCER MARKETING

Have u ever bought anything by the recommendation of any influencer just because they use that product and claim its promising result? Here are some initiatives have given for better and attractive influencer marketing.

  • Examine your campaign goals.
  • Determine campaign audience.
  • Specify your budget and choose influencer type.
  • Chose your influencer and examine their work
  • Approach your influencer
  • Discuss campaign goals with your chosen influencer.
  • Pay your influencer(either in the form of money or product).
  • Calculate your campaign results.

MAJOR BENEFITS OF USING INFLUENCER MARKETING INITIATIVES 

Here are some major benefits of using influencer marketing initiatives.

  • Gain trust in a short time.
  • Improves awareness of your brand.
  • Fulfill your content strategy.
  • Your content easily reaches social media users who are interested in your niche.
  • Establish a powerful relationship with your influencer.
  • Offers benefits to your crowd.

 TYPES OF INFLUENCERS

There are commonly four types of influencers i.e.

  1. Macro-influencers (have devoted followers running somewhere in the range of 100,000 and 1 million).
  2. Micro-influencers (have somewhere in the range of 10,000 and 100,000 supporters).
  3. Nano-influencers (who have somewhere in the range of 1,000 and 10,000 supporters — presently progressively drive solid execution for brands).
  4. Mega-influencers (highest-ranking category of social media influencers who have more than a million supporters).

BENEFITS OF INFLUENCER MARKETING IN ECOMMERCE 

 Using influencer marketing strategies is not only beneficial for gaining quick brand awareness commonly it increases trust level in your business which is most doubtful in online business. If a recommendation comes from a trusted source there is an already established relationship. Some major benefits of influencer marketing in eCommerce are given below:

  • Reaches brand awareness.
  • Gains trust with your audience.
  • Activates reach of a niche audience.
  • Improves SEO.
  • Furnish easy engagements.

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